When I made a trip to New Look recently I was excited to see they had brought out a new range of makeup products. At the time I couldn’t stop to see what was on offer as I was in a rush but I have now had the opportunity to have a look online and also to try out some of the Pure Colour range so I thought I would share my thoughts with you.
I was asked to get involved with New Look’s beauty on a shoestring campaign, I was asked to see if I could create a makeup look using their new range of beauty products from the Pure Colour range. I was really intrigued to see just what the new Pure Colour range had to offer so I jumped at the chance. I was given a budget of £25 to buy products from the new range to create a makeup look. I decided to concentrate on the eyes, you might be able to tell from the four eyeshadows ha ha! What can I say they caught my eye straight away – they are gorgeous! As well as the four eyeshadows I chose a gorgeous pink lipstick, a brown eyeliner and a lovely coral nail polish, the final total for all of the products was £24.93 – bargain! So what did I think of the new range…?
Pure Colour Lipstick
I’m more of a lip gloss girl than lipstick but I decided to step out of my comfort zone and opted for a lipstick in the colour #75 Sweet Rose. Unfortunately, I found the formula to be quite drying and it didn’t have a lot of staying power so I had to keep re-applying it. Although there are a few negatives I do really love the colour, it’s a lovely soft pink which is quite sheer but you can build up the colour depending on how you want it to look. Overall I’m willing to overlook the fact you need to apply it often as I love the colour and at just £3.99 it’s really reasonably priced. Next time I’m in store I’m going to see if I can pick up another colour or two.
Pure Colour Baked Eyeshadows
How gorgeous is the new range of baked eyeshadows! I really liked the look of the range when I saw it online. There are five different shades in the range, gold, mid brown, stone, cream and grey. I got the Mid Brown which is a really nice medium brown shade with a subtle shimmer, the Cream which is beautiful shimmery shade, Stone which is a gorgeous shimmery bronze shade, and Gold (pictured above bottom right) which is more of a greyish shade with a subtle gold shimmer through it (see swatches below). I was really impressed with the eyeshadows, they are really pigmented, easy to blend and don’t fade. I’m hoping they expand this range to include more colours and perhaps a matte range too.
Pure Colour Eyeliner
When it comes to eyeliners I normally choose black, on this occasion I wanted a more subtle look to go with the eyeshadows so I opted for the brown and I’m glad I did. I really like the mid brown colour, it applies really easily using the soft pencil nib, and is long lasting. This is definitely one to pick up when you’re next in store as it’s priced at just £1.99 and could easily rival more expensive eyeliners.
Pure Colour Nail Polish
As well as the makeup range there is a new range of nail polishes! Since we are almost into the summer months I decided to choose a nice summery shade – Coral #83. I think the packaging is nice, the brush is okay as nail varnish brushes go but I did find that the product is a little on the runny side. Although on the website it is described as being ‘a unique one coat formula’ I didn’t find this to be true and had to give it 2 coats to get good coverage. On a positive note it dries very quickly which is great as I always manage to smudge my nails when it doesn’t dry quickly.
Overall I was impressed with the Pure Colour range. The packaging is sleek and smart, there is a good choice of products/colours available and the products are really good value for money. I will definitely be picking up the eyeliner again and I will be keeping my eyes peeled for more eyeshadow colours. I would highly recommend giving the products a try for yourself.
Now on to the makeup look I created with the products, I decided to create a subtle summery look. I used a tinted moisturiser as the base (not from New Look), I then concentrated on my eyes, I used the cream shade all over my eyelids and on the inner corner, I then applied the stone colour to the outer edge and in the crease to create some definition. The finishing touch to my eyes was the brown eyeliner which I smudged out slightly to give it a more subtle look. Lastly, I applied the lovely Sweet Rose lipstick and voila – a quick but very cute and summer makeup look.
Have you tried anything from the New Look Pure Colour Range? What did you think?