If you spend lots of time and effort creating content for your blog, you’ll want it to be successful. The following ways — from site layout to web hosting choice — will help your blog to become more efficient and engaging.
While a blog may previously have just been a platform to scribble down thoughts and act as a digital journal, these days, it’s become a viable and lucrative way of making money. But it’s not a given that your blog will be popular and a source of income, so it’s important to improve your site if you feel that it’s underperforming.
Many aspects combine to form a modern-day blog. Some are essential, while others come down to preference. The smallest change to your blog can make a big difference — and here are five blog optimisation tips used around the world to get you started.
- Aesthetics and Layout
Your blog’s content may have engaging, well-written content, but if it looks unprofessional or off-putting in any other way, people won’t stick around for long. Simplicity is often the key to success if your blog has too much going on in regards to images, colours and widgets. An overload of these features takes the focus away from what’s actually important: your blog posts.
Another vital thing to consider is how user-friendly your site is. Time spent on your blog should be an enjoyable, fluent experience. To achieve this, it’s important to make sure that your menu is clearly visible and the click-through to each page is working. Also, all the links on your site should function properly. If they don’t, they’re useless and frustrating for your audience.
- Is it Mobile-Friendly?
At the end of 2016, mobile internet use was more popular than desktop for the first time. It’s a statistic that means your blog should definitely be mobile-friendly if you want to succeed. If it isn’t, your site won’t maintain the design, layout, or features that make it so appealing. With a mobile-friendly theme, your blog will be available to your audience at all times, whether it’s on the daily commute or if a laptop is out of reach.
Whenever you change your blog’s theme, it’s important to check how mobile-friendly it is. Most modern themes are designed with this in mind, but it’s worth making sure — especially if it’s a premium theme that you’ve paid for! Luckily for you, Google has a tool to check how user-friendly your website is.
- Choice of Web Hosting
One of the first things to do when creating a website is purchasing web hosting; the service that provides you with the web space and bandwidth to maintain your blog. There are a few different types of website hosting services, all of which come with their own benefits to suit a wide range of websites.
Most people will start off with shared website hosting, as it’s the cheapest option. When your blog becomes more popular and the amount of traffic you receive increases, you’ll want to switch to VPS website hosting or dedicated servers. Doing so will make sure that your site can handle a larger volume of traffic and won’t suffer from slow loading times (which can increase your bounce rate) or the worst case scenario of your site being down for prolonged periods.
- SEO is Important
SEO stands for search engine optimisation and is a term that you will have undoubtedly heard a lot in recent years. In short, it’s a combination of marketing methods that increase your site’s ranking on search engines. This not only helps you to become a more authoritative figure in your chosen industry or niche, but it gives you a much better chance of reaching a larger audience.
Backlinks are an essential aspect of SEO, because search engines look kindly on websites with a decent amount of high-quality backlinks. These will be linking out to sites that are authoritative and relevant to the content, therefore making your blog relevant and more likely to rank higher in search queries.
- Using Keywords
Keywords are specific words or phrases that are used when people search online — “money saving tips” and “best advice for blogging”, for example. When terms like these are punched into a search engine, the results will show sites with content featuring the specific keywords first, meaning that they’ll have the most visitors and traffic.
When writing your blog posts, using keywords that people will actually search for will be a massive benefit. If you were searching for the blog post you are writing, what would you type into Google? It’s vital to keep that in mind if you want to increase the number of people visiting your site.
When it comes to your blog, improvements can be made in a multitude of ways. Whether it’s a reboot of the design you’ve become bored of, deciding that you need more advanced web hosting, or adopting a more SEO-friendly style of writing, there’s always a way it can be better. The tips above are a brilliant starting point to make significant changes to your blog that have the potential to give it a new lease of life.