In the modern world, social media has taken over as one of the top forms of communication and news/information gathering. People now are more in-tune to their phones and other technological gadgets than ever before and it is because of their apps. The average person is more than likely going to look at social media at the very beginning of their day, usually right after waking up. With almost 215 million social networking users in the United States, according to We Are Social, the prevalence of being aware while online is on the rise as well.
With so many new people joining the workforce every year, it is increasingly becoming prevalent for companies to screen the new employees or the potential new hires on their social media accounts. According to the Society for Human Resource Management, recruiters for companies and jobs use social media to look for new hires more than half the time. The recruiters also say that almost half of their rejections of candidates come from the findings on social media. There have already been incidents online after rallies like the ones in Charlottesville, Virginia where people on social media sites like Facebook and Twitter were being accused of being a part of Nazi-aligned parties. The people, either rightly or wrongly accused, were then having their jobs and livelihoods being called for by “social-media justice warriors,” whose sole task was to find and identify the people rallying or associating themselves with Nazi-aligned parties. There were instances where people were wrongly accused and were fired from their jobs because of it.
Social media screening is the newest and probably the most often used method to find new employees. Social media screening is the process of capturing any activity online relating to a candidate that is potentially incriminating. The best time to screen for employees really depends on the company. Most like to do it as a final check of a candidate before hiring, while others like to do it in the beginning to allow for questions to be asked about potentially lewd posts.
As a company, you want to be sure that you are hiring the right people for your company and having the ability to see what new employees are like online is a huge benefit. This is where new technology like FAMA comes into play. FAMA is a startup company that specializes in tracking down people online and in social media apps. FAMA saves companies loads of time by tracking down and looking at the public profiles of potential new hires. They do this through specialized algorithms designed to allow for machine learning and natural language processing that was designed by a team of doctoral data scientists, engineers, and change-makers.
Social media is quickly becoming the biggest medium for communication not only in the United States, but also across the globe. There are millions upon millions of people online who are providing insights into their personal lives on a daily basis. Any company that is looking to hire new employees has to take a look at what potential employees are saying and posting online and the best way to do that would be to do social media screening.