Websites are ranked in Google’s Search Engine Results Page (SERP) based on a variety of different factors. Relevant keywords, regular content and metadata are just a few of the more obvious ranking factors, but one you may not know much about is domain authority (DA). Read on for some information and advice on how to improve your DA, from an SEO agency in Hertfordshire.
DA was created by Moz, who have a range of tools that help digital marketers and website owners with search engine optimisation. The higher your DA, the more chance you have of ranking higher up in the SERP which will lead to increased and better quality traffic. Bloggers with a higher DA will probably receive more opportunities when it comes to working with brands.
Moz uses an algorithm to score a website’s domain authority from 1 to 100 (the higher the better). Anything above 60 would be considered excellent and between 40 and 50 is average. There are a huge number of determining factors when it comes to calculating a DA, including how many backlinks there are to how many times it has been shared on social media. This means that there are lots of areas that you can try and improve upon when it comes to your website in order to increase your DA. However, please don’t expect it to shoot up overnight.
Firstly, make sure your on page content is fully optimised, including metadata and image tags. Try your best to share superior quality content that you think people are going to share on social media and link to within their own content. However, backlinks must be high quality, otherwise they can have a detrimental impact. With that said, be sure to remove any toxic links that are directing bad quality traffic to your website.
As well as lots of external links, your internal linking structure is also very important because it helps your website visitors move seamlessly around your site. Think about whether or not your website is mobile friendly and if it’s quick to load. If the answer is no, then it’s possible that you’re losing a lot of your website visitors pretty quickly. As the owner of a website or blog, you should always be looking for ways to improve your website as it’s a working progress; eventually you will see some solid results.