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Happy International Women’s Day!

In 2015, content marketing agency Axonn Media conducted a survey of almost 300 marketers about the role of gender in the marketing industry and the results were quite a revelation. They showed that although women were more likely to enter a marketing career, men were more likely to occupy senior roles.

Fast forward to 2017 and Axonn have again conducted a survey of marketers to see if things have changed in the last 2 years. The survey of 108 mums and dads offered some very interesting results and it gives us an insight into how a career in marketing differents for men and women.

Some of the most interesting points of the survey include:

  • 1 in 10 mums said parenthood has significantly had a negative effect on their career
  • 62% of Mums said that parenthood hampered their career, compared to just to 24% of Dads.

The study also highlighted job complications for both parents. The top three complications included travel and meetings (55%), working hours (48%) and lack of flexibility (34%). Although workplaces are trying to be more flexible and accommodating when it comes to working parents it’s clear there’s still a lot of work to be done.

As well as a full days work, 3 in 4 parents do a minimum of an hour of cleaning each day and 30% do over 3 hours of domestic chores on top of their work each day.

Unfortunately, the survey suggests that being a mum still presents greater professional challenges than being a dad. That’s quite staggering when you think of how far we have come with equality over the years, but it’s still a work in progress.

You can see some of the top results from the survey in the great infographic below. If you would like to find out more about the survey results you can do so here. Why not join in the conversation, head over to Twitter and use the hashtag #GenderAgenda and #BeBoldForChange.

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